Social Media Marketing Trends 2018 - SocialStud.io

Social Media Marketing Trends 2018

“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.”

These are well said words by Zoetica’s CEO, Kami Watson Huyse

Social media is about sociology and psychology more than technology. Social media is about the people! Not about your business. Provide for the people and the people will provide you.

Social media is shifting the technique we commune and the way we are professed, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand.

Here are top 3 social media trends for 2018

Video on demand, in demand

“Video isn’t a strategy, it’s a tactic”, said David Wilding, Head of Planning at Twitter.

Facebook’s 360-video, Live Video, and Instagram Stories, all social media platforms offer brands option to publish appealing video content on social media. By 2019, video content marketing will be the powerful factor behind 85% of search traffic in the US. Moreover, marketers must be aware of how each social platform is allowing for more video content in users’ feeds, and how major brands are using video content to engage their followers.

If you’re not swayed, these social media video data should prove why video is value your consideration: YouTube viewers consume over a billion hours of video daily, Facebook users watch over 8 billion videos in a single day, 84% of Twitter’s users views video content on the platform.

Marketers have variety of formats from 360-degree videos to live streams, to display their videos. It also provides a number of ways to plan their video campaigns.

90% of social media users are using mobile apps to view YouTube or Facebook videos.

Chatbots taking over the world

In 2011, Gartner – the world’s leading research and advisory company, forecasted that by 2020, 85% of all customer interactions with a business would be automated. This forecast comes true in 2016 by the heavy use of chatbots in social media marketing. Chatbots are run by artificial intelligence (AI) that offers huge prospects to improve customer service and other business aspects. It doesn’t matter if you have a small or a big company as Chatbots is available for any size and help them to compete with big brands.

Any business owner can build a Chatbot on his own by using free platforms like Chatfuel. Their website promises you’ll be able to ‘launch a full-featured chatbot in 7 minutes.

Due to growing prospective of chatbots, business owners don’t need a separate app or site they will be able to recommend products and services directly using established messenger services on social media platforms such as Facebook. This will thus offer a personal and appealing experience for users that is quite simple to run.

The new art of storytelling

Now days “Stories” format introduced by Snapchat is in quite trend and becoming a attractive features for social media platforms. Instagram has also introduced “Story” sharing features.

Recently YouTube has also added a new feature named “Reels” to add stories on their YouTube channels. All are based on same concept.

In stories, Users share their best moment of any occasion or a day that will remove after a fix period of time. Due to a time limit, it creates a huge sense of urgency on the receiver to read any message before it expires and boost engagement.

Facebook and WhatsApp are also planning to add “Stories” concept to their platform to influence more and more users to join them.

If you are new to social media marketing and online business, you must do your homework your own or hire a professional to promote your social media profiles according to new trend and keep a close eye on these developments as the year progresses.

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